How it works

Start with hoops. Add your mood.

One pair of hoops. Loads of tiny personalities. Pick your base, choose your charms, then switch them whenever your outfit — or mood — changes.

Switch anytime

The simple bit

Three steps. Endless tiny identity shifts.

Start with your everyday base. Wear them plain or build on them.

Choose symbols, colours and moods that feel like you.

Same hoops. New personality. Very efficient drama.

You only need one base pair of compatible hoops, then you can build your charm collection around them.

Instead of buying a new pair every time, you keep the same everyday hoops and change the charms to match your mood.

Pick your personality

Cherry for the playful one. Heart for the soft one. Moon for the dreamy one. Butterfly for the new-era version of you.

Playful, flirty and a tiny bit chaotic.

Soft girl setting, with boundaries.

Charm

Dreamy, quiet and probably overthinking.

New era energy. Obviously.

Good to know

Do the charms fit all hoops?

Our charms are designed to work with compatible Oh So Heidi hoops. Check the product page for fit details before buying.

Can I wear the hoops without charms?

Yes. Wear them plain for everyday, then add charms when you want more personality.

Can I mix different charms?

Yes. That’s the whole point. Mix meanings, colours and symbols to build your own look.

Is this good for gifting?

Yes. Start someone with hoops and one charm, or add a charm to their existing collection.

Ready to build?

Start with your hoops, then choose the charms that feel most like you today.