Waterproof • Tarnish-free • Made for sensitive ears

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Cute enough for her. Sensible enough for you.

Waterproof, tarnish-free jewellery made for everyday wear, little gifts and first jewellery moments.
Waterproof Tarnish-free Kind on skin
Shop the First Edit Shop Hoops
Limited offer

3 for 2 on First Edition Collection

Mix and match any 3 pieces from the First Edition collection and get the lowest-priced item free.

3 for 2

Mix and match any 3 pieces from the First Edition collection and get the lowest-priced item free.

Shop full collection

Shop by style

Pick your everyday style

Start with the piece you’ll wear most, simple hoops, soft necklaces or easy bracelets made to mix into everyday outfits.
Everyday hoops

Everyday

Everyday hoops

From simple to bold, choose the hoop that fits your mood.

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Soft shine necklaces

Soft shine

Soft shine necklaces

Easy necklaces made for layering, gifting and wearing on repeat.

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Wrist stack starters

Stack starters

Wrist stack starters

Simple bracelets that add a polished little finish to everyday style.

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Why Oh So Heidi

Cute enough for her. Sensible enough for you.

Oh So Heidi is made for everyday style, little gifts and jewellery that feels personal without feeling too grown-up, too precious or too plain.
01

Waterproof by design

Made for everyday wear, busy days and little splashes — jewellery that does not need saving for best.

02

Tarnish-free shine

Designed to keep its colour and polish for longer, so favourite pieces still feel special after repeat wear.

03

Kind on skin

Comfortable, easy-to-wear pieces made with sensitive skin in mind from the first wear onwards.

04

Ready to gift

Thoughtful little pieces for birthdays, thank-yous, best-friend treats and just-because moments.

Coming soon

The Charm Bar is on the way.

Soon you’ll be able to choose your hoops, pick your charms and build a pair that feels completely personal. For now, start with the First Everyday Edit - waterproof, tarnish-free hoops, necklaces and bracelets made for everyday wear.
Build your hoops Pick your charms Switch your style
Join the Charm Drop List
The Charm Bar is on the way.