Wave Line Necklace
£24.00
First Edition
First Edition Collection
Hoops, necklaces and bracelets designed to be easy to wear, easy to love and made for real life.
Soft Glow Necklace
£24.00
Everyday Hoops
£18.00
Wave Line Bracelet
£20.00
Soft Link Bracelet
£20.00
Classic Everyday Hoops
£18.00
Bold Hoops
£18.00
Shop by style
Pick your everyday style
Start with the piece you’ll wear most, simple hoops, soft necklaces or easy bracelets made to mix into everyday outfits.
Soft shine
Soft shine necklaces
Easy necklaces made for layering, gifting and wearing on repeat.
Shop necklaces
Stack starters
Wrist stack starters
Simple bracelets that add a polished little finish to everyday style.
Shop braceletsWhy Oh So Heidi
Cute enough for her. Sensible enough for you.
Oh So Heidi is made for everyday style, little gifts and jewellery that feels personal without feeling too grown-up, too precious or too plain.
Waterproof by design
Made for everyday wear, busy days and little splashes — jewellery that does not need saving for best.
Tarnish-free shine
Designed to keep its colour and polish for longer, so favourite pieces still feel special after repeat wear.
Kind on skin
Comfortable, easy-to-wear pieces made with sensitive skin in mind from the first wear onwards.
5 year guarantee
If something goes wrong because of how it was made, our 5 year guarantee helps put it right.
Coming soon
The Charm Bar is on the way.
Soon you’ll be able to choose your hoops, pick your charms and build a pair that feels completely personal. For now, start with the First Everyday Edit - waterproof, tarnish-free hoops, necklaces and bracelets made for everyday wear.
Build your hoops
Pick your charms
Switch your style
