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About Oh So Heidi

Jewellery for every version of your day.

Oh So Heidi makes waterproof, tarnish-free gold jewellery for real life — polished without feeling precious, and easy enough to wear on repeat.

Classic gold hoop earrings worn by a model.
Waterproof Tarnish-free 5 Year Colour Warranty Free tracked UK delivery

Our point of view

Your favourite jewellery should not wait for a special occasion.

It should work with the outfit you already own, keep up with the plans you did not overthink and still feel like you. That is the kind of everyday jewellery we make.

Classic Everyday Hoops worn on ear close-up.

Where it started

Inspired by Heidi. Made for your everyday.

Oh So Heidi began while looking for Heidi’s everyday jewellery. We wanted the balance that was surprisingly hard to find: fun but not throwaway, polished but not too formal, and good quality without being saved for best.

That starting point became something bigger — a jewellery brand for women who want effortless pieces with personality, polish and real-life wearability.

The name stayed as a reminder of where it all began.

The everyday edit

One piece. Every plan.

Easy gold pieces designed to move from the shower to the commute, the weekend and everything after — without asking you to build a whole outfit around them.

Soft Glow Necklace worn by a model with a cream knit top.
Soft layers Made to work with what you wear.
Soft Link Bracelet worn on wrist with cream knitwear.
Signature details Small OSH details that feel personal.
Wave Line Necklace and Bracelet Set styled on soft blush satin.
Wear on repeat Polished for every plan.

Looks good. Lives well.

Made to be worn properly.

01

Waterproof

Made for real-life wear.

02

Tarnish-free

Designed to keep its shine.

03

Comfort considered

Kind to sensitive ears.

04

5 Year Colour Warranty

Colour cover for everyday wear.

The finishing touch

For you, or someone you really like.

Every order is presented in Oh So Heidi packaging, so the unboxing feels considered whether it is a birthday, a thank-you or a just-because gift to yourself.

Shop jewellery gifts
Oh So Heidi jewellery gift box and pouch packaging.

Your everyday, your way

Find the piece that goes with everything.

Start with the pair you will reach for without thinking, then build an edit that feels completely yours.

Shop The Everyday Edit