Meet the Family
At Oh So Heidi, we’re more than a jewellery brand — we’re a small family creating moments of meaning.
Every box we wrap, every piece we design, and every story we share is made with love from our home to yours.
We believe in slowing down, connecting deeply, and gifting thoughtfully.
Amy - Creative Heart
The dreamer, designer and detail-keeper. Amy is the heart behind Oh So Heidi’s aesthetic — from each minimalist jewellery piece to every ribbon, card, and tissue fold.
Her inspiration comes from family, motherhood, and the belief that “meaning lives in the small things.”
Favourite piece: The Sunbeam Strand Necklace — “It’s the everyday glow for any moment.”
Ryan - Operations & Partnerships
Ryan is the calm energy behind Oh So Heidi’s day-to-day — the one making sure every order runs seamlessly from design to dispatch.
He keeps the operations steady, builds partnerships with like-minded makers, and ensures that every detail — from packaging to postage — carries the same care that defines the brand.
Heidi — Chief Joy Officer
The brand’s namesake and daily dose of laughter. Heidi reminds us what Oh So Heidi truly means — finding joy in small things, making something by hand, and giving just because.
Favourite moment: Sticking stickers on every box (even if it takes twice as long).
Zach — Mischief Manager
Always curious, often covered in glitter, Zach’s job is to keep things fun and full of imagination.
He’s proof that creativity runs in the family.
Favourite part: Testing which snacks should go in our Build-a-Box range!
