Oh So Heidi began with one small idea — that jewellery should hold meaning as well as beauty.Inspired by our daughter Heidi and the simple, everyday moments that shape who we are, we create jewellery that tells real stories.Each piece is designed to be lived in, loved, and passed through life’s little chapters — to carry warmth, connection, and memory wherever it goes.
Our Family
We are a small, family-run brand built from the heart.
Every piece is designed with care and intention, wrapped with love, and sent from our family to yours.
For us, this is not just about jewellery. It is about the people, the moments, and the meaning behind every piece.
Inspired by her. Made for you.
Our Promise
We believe true beauty lives in the everyday.
That is why our jewellery is made to be worn and loved — through school runs, slow mornings, busy days, and quiet nights.
Everything we make, from the pieces you wear to the packaging you open, is created to feel calm, considered, and full of care.
Because life is full of tiny moments worth holding onto — and every piece we send carries a little of that story.
What We’re Built On
Story Over Sparkle
Every piece has a purpose. We design jewellery that celebrates the real, unfiltered beauty of life — connection, family, memory, and meaning.
Care in Every Detail
From the way it’s made to the way it’s wrapped, we obsess over the small things. Every material, tone, and texture is chosen to feel thoughtful, calm, and lasting.
Everyday, Not Occasion
We believe luxury belongs in the everyday — jewellery made to move with you, not sit in a box. Pieces you’ll wear doing the school run, the coffee break, the late-night laugh.
From Our Family to Yours
We’re not a big brand; we’re a small family creating something with heart. Oh So Heidi is our love letter to real life — designed by us, inspired by her, made for you.
A Little Reminder
Less about things
More about meaning
Oh So Heidi
