Every story starts somewhere — ours began with our daughter, Heidi.

Her laughter, curiosity, and the way she finds joy in the smallest things inspired us to create a brand that celebrates exactly that — everyday meaning.

Oh So Heidi isn’t just a name; it’s a feeling.

It’s the warmth of family, the comfort of a thoughtful gift, and the beauty of slowing down long enough to notice the little things.

Each piece of jewellery and every gift we create carries that same spirit — a sense of love, light, and belonging.

From the delicate details of our designs to the finishing touches of our packaging, everything is made with the intention to make someone feel seen, thought of, and loved.

• Oh So... represents all the emotions that come with giving — “oh so thoughtful,” “oh so kind,” “oh so special.”
  
• Heidi reminds us why we do what we do — for family, for connection, for joy.
  

Together, they tell a story of meaning made simple.

We’re not a faceless company; we’re a family sharing our love of meaningful gifting.

What started around our kitchen table — designing simple, heartfelt jewellery — has grown into a small brand built on stories, connection and care.

Every time you choose Oh So Heidi, you’re helping to spread that same love forward — one piece, one box, one story at a time.

From our family to yours — thank you for being part of the Oh So Heidi story.